How can Intellectual Property Right holders protect themselves from counterfeiting and piracy?
Your Intellectual Property is your Name, your Identity, your Reputation, your Profits Infringement harms the most crucial elements of your business.
Counterfeit and pirated goods are corrosive to profits, to production, to people – whatever your brand, whichever your market, wherever it is.
Here at Parfitt Cresswell we are skilled and acknowledged experts in combating counterfeiting and piracy. We offer an economic, rapid and effective scheme to prevent imitation products from entering the UK or EU markets.
Counterfeit and pirated goods are intercepted and entry into the UK or EU is prohibited; after verification these goods are detained and destroyed.
The cost is modest – and in many cases there is no charge, this being recouped from the infringer/importer.
After the event insurance may be available.
Protect your Brand and Customers
Counterfeiting—the second oldest profession—is thousands of years old and still continues today to plague intellectual property rights (IPR) holders. Rather like that old fairground game whack-a-mole, each time an infringer is caught and whacked up pops another one.
IPR holders spend a vast amount on their products, only to find them copied by unscrupulous infringers. Statistics show that in 2012 alone EU Customs authorities seized no less than about 40 million individual fake articles valued at around €1 billion. More recently in October 2013 in just one city—Manchester—50 tonnes of dodgy items were detained, having a street value of around £2m.
Fortunately the EU is not resting on its laurels: as of 1 January 2014 the new Regulation 608/2013 with its extended powers offers even greater protection against counterfeit and pirated goods than did its now-repealed 2003 predecessor.
In a nutshell—
- There’s a new procedure for small consignments (up to 2 kg.) of phony items. With the consent of the importer Customs can now destroy these without the IPR holder having to confirm the merchandise is counterfeit.
- Destruction of suspect goods will be much easier and, with the IPR holder’s and importer’s agreement, can be done without the time and expense of court action.
- As well as taking action against consignments of counterfeit or pirated products Customs can also act in cases involving trademarks and trade names confusingly similar with others.
- Early in 2015 Customs authorities in each EU member state will need to exchange information via a new centralised electronic database.
I have been assisting IPRs to protect their valuable rights since 2005: please feel free to contact me for further information.
Swift and forceful action is critically important for ensuring the highest level of protection for industry and consumers.